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Blue Ocean Strategy: Review and Summary of main contents
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VRIN model or VRIO framework of Sustained Competitive Advantage of the Firm

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Firm Strategy
Case Study
- A to N
  - Apple
  - Canon
  - Coca-Cola
  - General Motors
  - Microsoft
  - Nestlé
- O to Z & other
  - Procter & Gamble (P&G)
  - Pepsi
  - Sony
  - Starbucks
  - Toyota
  - Unilever
  - Vinamilk
Economics of Firm
Research Methodology
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