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Ansoff matrix of Vinamilk – a Vietnamese milk company

Vinamilk has penetrated deeply into the existing markets by expanding the distribution system of existing products such as condensed milk, liquid milk, powdered milk and yogurt … in all provinces with 220 distributors and 125,000 points of sales. In addition, the company has exported its products to foreign markets such as Australia, Cambodia, the Philippines,

134 Comments

01
May
Downsizing strategies in pharmaceutical industry

Face to economic crisis, rivalry and rapid technologic evolution, many large pharmaceutical firms adopted the corporate strategy of downsizing by laying off a great number of employees (Essays, 2018). In 2007, because of economic crisis, nearly 80,000 workers lost their jobs; several mergers took place such as Merck-Shering, Pfitzer-Whyeth and Roche-Genentech. Other pharmaceutical firms such

16
Jul
The downsizing strategy of General Motors

The General Motors Company is an American multinational automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and was the largest in the world for 77 years before losing the top spot to Toyota in 2008. General Motors operates manufacturing plants in eight countries. Its four

16
Jul
Risk Assessment for the Shale Gas industry in Europe

The success of shale gas in the US has prompted companies to examine the possibilities of replicating the shale gas production and market in Europe. But in doing so they face various difficulties including issues such as the different geology, the density of European population, the legal, fiscal and land-use particularities and the service industry

41 Comments

16
Sep
PEST Analysis of Microsoft in 2021

Microsoft Corporation is an American multinational technology corporation which produces computer software, consumer electronics, personal computers, and related services. Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975, to develop and sell BASIC interpreters for the Altair 8800. It rose to dominate the personal computer operating system market with MS-DOS in the

14,415 Comments

19
Sep
Corporate Management
  • Quality ManagementQuality Management
  • Sales ManagementSales Management
  • Marketing and Corporate BrandingMarketing and Corporate Branding
  • Entrepreneurship and StartupEntrepreneurship and Startup
  • Management Information SystemManagement Information System
  • Production ManagementProduction Management

Methodology & Skills
  • Research MethodologyResearch Methodology
  • Quantitative research and Statistical software practices (SPSS, Stata, Amos, …)Quantitative research and Statistical software practices (SPSS, Stata, Amos, …)
  • Learn Programming Languages (JavaScript, Python, Java, PHP, C, C#, C++, HTML, CSS)Learn Programming Languages (JavaScript, Python, Java, PHP, C, C#, C++, HTML, CSS)
  • Create your professional WordPress website without codeCreate your professional WordPress website without code
  • Qualitative Research (interview, case study, observation, action research …)Qualitative Research (interview, case study, observation, action research …)
Recommended Posts
  • Characteristics of resources and capabilities creating sustainable competitive advantage of the firmCharacteristics of resources and capabilities creating sustainable competitive advantage of the firm
  • Risk Assessment for the Shale Gas industry in EuropeRisk Assessment for the Shale Gas industry in Europe
  • Downsizing strategies in pharmaceutical industryDownsizing strategies in pharmaceutical industry
  • Analytical tools and principles of formulating and implementing blue ocean strategyAnalytical tools and principles of formulating and implementing blue ocean strategy
  • The Resource-Based Process of Strategy FormulationThe Resource-Based Process of Strategy Formulation
Theories of the Firm
  • Theory of Organizational structureTheory of Organizational structure
  • Philosophical Theories and ConceptPhilosophical Theories and Concept
  • The Invisible hand of Adam SmithThe Invisible hand of Adam Smith
  • List of Theological Belief SystemsList of Theological Belief Systems
  • Contingency TheoryContingency Theory
  • Hyper-competition theoryHyper-competition theory
  • Theory of Organizational PowerTheory of Organizational Power
  • Resource dependence theoryResource dependence theory

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  • Firm Strategy
    • Scanning Environment
      • External Environment Analysis
      • Internal Environment Analysis
    • Strategy Formulation
      • Corporate Strategy
      • Business Strategy
      • Functional Strategies
    • Strategy Implementation, Evaluation and Control
      • Strategy Implementation
      • Strategy Evaluation and Control
  • Case Study
    • A to N
      • Apple
      • Canon
      • Coca-Cola
      • General Motors
      • Microsoft
      • Nestlé
    • O to Z & other
      • Procter & Gamble (P&G)
      • Pepsi
      • Sony
      • Starbucks
      • Toyota
      • Unilever
      • Vinamilk
  • Economics of Firm
    • Theory of the Firm
    • Management Science
    • Microeconomics
  • Research Methodology
    • Management Research
    • Research Philosophy
    • Research Process
    • Qualitative Research
    • Quantitative Research
    • Statistical Software
    • Writing a thesis
    • Writing a paper
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