Skip to content
    • Info@firmstrategy.net
  • Connecting and sharing with us
  • Login
  • About us
    • Info@firmstrategy.net
HKT ConsultantHKT Consultant
  • Firm Strategy
    • Scanning Environment
      • External Environment Analysis
      • Internal Environment Analysis
    • Strategy Formulation
      • Corporate Strategy
      • Business Strategy
      • Functional Strategies
    • Strategy Implementation, Evaluation and Control
      • Strategy Implementation
      • Strategy Evaluation and Control
  • Case Study
    • A to N
      • Apple
      • Canon
      • Coca-Cola
      • General Motors
      • Microsoft
      • Nestlé
    • O to Z & other
      • Procter & Gamble (P&G)
      • Pepsi
      • Sony
      • Starbucks
      • Toyota
      • Unilever
      • Vinamilk
  • Economics of Firm
    • Theory of the Firm
    • Management Science
    • Microeconomics
  • Research Methodology
    • Management Research
    • Research Philosophy
    • Research Process
    • Qualitative Research
    • Quantitative Research
    • Statistical Software
    • Writing a thesis
    • Writing a paper
Ansoff Matrix: Overview, Business Strategies and Practical Examples

The Ansoff matrix or Market Product development matrix, or market product matrix was developed by a famous researcher – Igor Ansoff in 1975. Until now, The Ansoff matrix has been used as a strategic planning tool for revenue growth at firms’ different market segments; thereby facilitating strategic managers in making decisions. Four growth strategies from

10
Sep
Ansoff matrix of Vinamilk – a Vietnamese milk company

Vinamilk has penetrated deeply into the existing markets by expanding the distribution system of existing products such as condensed milk, liquid milk, powdered milk and yogurt … in all provinces with 220 distributors and 125,000 points of sales. In addition, the company has exported its products to foreign markets such as Australia, Cambodia, the Philippines,

134 Comments

01
May
Corporate Management
  • Supply Chain and Supply Chain ManagementSupply Chain and Supply Chain Management
  • Retail ManagementRetail Management
  • Office ManagementOffice Management
  • Stock MarketStock Market
  • Entrepreneurship and StartupEntrepreneurship and Startup
  • E-commerce BusinessE-commerce Business

Methodology & Skills
  • Quantitative research and Statistical software practices (SPSS, Stata, Amos, …)Quantitative research and Statistical software practices (SPSS, Stata, Amos, …)
  • Learn Programming Languages (JavaScript, Python, Java, PHP, C, C#, C++, HTML, CSS)Learn Programming Languages (JavaScript, Python, Java, PHP, C, C#, C++, HTML, CSS)
  • Qualitative Research (interview, case study, observation, action research …)Qualitative Research (interview, case study, observation, action research …)
  • Create your professional WordPress website without codeCreate your professional WordPress website without code
  • How to write a thesisHow to write a thesis
Recommended Posts
  • Ansoff matrix of Vinamilk – a Vietnamese milk companyAnsoff matrix of Vinamilk – a Vietnamese milk company
  • The Resource-Based Process of Strategy FormulationThe Resource-Based Process of Strategy Formulation
  • Characteristics of resources and capabilities creating sustainable competitive advantage of the firmCharacteristics of resources and capabilities creating sustainable competitive advantage of the firm
  • VRIN model or VRIO framework of Sustained Competitive Advantage of the FirmVRIN model or VRIO framework of Sustained Competitive Advantage of the Firm
  • Risk Assessment for the Shale Gas industry in EuropeRisk Assessment for the Shale Gas industry in Europe
Theories of the Firm
  • Political Theories and ConceptsPolitical Theories and Concepts
  • Systems TheorySystems Theory
  • Social Theories and ConceptsSocial Theories and Concepts
  • The Invisible hand of Adam SmithThe Invisible hand of Adam Smith
  • Property Rights TheoryProperty Rights Theory
  • Evolutionary Theory of the FirmEvolutionary Theory of the Firm
  • List of Theological Belief SystemsList of Theological Belief Systems
  • Theory of Competitive AdvantageTheory of Competitive Advantage

Connecting and sharing with us

... by your free and real actions.

commentTComment and discuss your ideas

Enthusiastic to comment and discuss the articles, videos on our website by sharing your knowledge and experiences.

Facebook Respect the copyright

Updating and sharing our articles and videos with sources from our channel.

youtube Subscribe and like our articles and videos

Supporting us mentally and with your free and real actions on our channel.

HKT Channel - Science Theories

About HKT CHANNEL
About HKT CONSULTANT

Website Structure

Scanning Environment
Strategy Formulation
Strategy Implementation
Strategy Evaluation and Control

HKT Consultant JSC.

      "Knowledge - Experience - Success"
- Email: Info@FirmStrategy.net
- Website:
FirmStrategy.net

  • Firm Strategy
    • Scanning Environment
      • External Environment Analysis
      • Internal Environment Analysis
    • Strategy Formulation
      • Corporate Strategy
      • Business Strategy
      • Functional Strategies
    • Strategy Implementation, Evaluation and Control
      • Strategy Implementation
      • Strategy Evaluation and Control
  • Case Study
    • A to N
      • Apple
      • Canon
      • Coca-Cola
      • General Motors
      • Microsoft
      • Nestlé
    • O to Z & other
      • Procter & Gamble (P&G)
      • Pepsi
      • Sony
      • Starbucks
      • Toyota
      • Unilever
      • Vinamilk
  • Economics of Firm
    • Theory of the Firm
    • Management Science
    • Microeconomics
  • Research Methodology
    • Management Research
    • Research Philosophy
    • Research Process
    • Qualitative Research
    • Quantitative Research
    • Statistical Software
    • Writing a thesis
    • Writing a paper
  • About us

Login

Lost your password?