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Ansoff Matrix: Overview, Business Strategies and Practical Examples

The Ansoff matrix or Market Product development matrix, or market product matrix was developed by a famous researcher – Igor Ansoff in 1975. Until now, The Ansoff matrix has been used as a strategic planning tool for revenue growth at firms’ different market segments; thereby facilitating strategic managers in making decisions. Four growth strategies from

10
Sep
Ansoff matrix of Vinamilk – a Vietnamese milk company

Vinamilk has penetrated deeply into the existing markets by expanding the distribution system of existing products such as condensed milk, liquid milk, powdered milk and yogurt … in all provinces with 220 distributors and 125,000 points of sales. In addition, the company has exported its products to foreign markets such as Australia, Cambodia, the Philippines,

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  • Firm Strategy
    • Scanning Environment
      • External Environment Analysis
      • Internal Environment Analysis
    • Strategy Formulation
      • Corporate Strategy
      • Business Strategy
      • Functional Strategies
    • Strategy Implementation, Evaluation and Control
      • Strategy Implementation
      • Strategy Evaluation and Control
  • Case Study
    • A to N
      • Apple
      • Canon
      • Coca-Cola
      • General Motors
      • Microsoft
      • Nestlé
    • O to Z & other
      • Procter & Gamble (P&G)
      • Pepsi
      • Sony
      • Starbucks
      • Toyota
      • Unilever
      • Vinamilk
  • Economics of Firm
    • Theory of the Firm
    • Management Science
    • Microeconomics
  • Research Methodology
    • Management Research
    • Research Philosophy
    • Research Process
    • Qualitative Research
    • Quantitative Research
    • Statistical Software
    • Writing a thesis
    • Writing a paper
  • About us

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