Skip to content
    • Info@firmstrategy.net
  • Connecting and sharing with us
  • Login
  • About us
    • Info@firmstrategy.net
HKT ConsultantHKT Consultant
  • Firm Strategy
    • Scanning Environment
      • External Environment Analysis
      • Internal Environment Analysis
    • Strategy Formulation
      • Corporate Strategy
      • Business Strategy
      • Functional Strategies
    • Strategy Implementation, Evaluation and Control
      • Strategy Implementation
      • Strategy Evaluation and Control
  • Case Study
    • A to N
      • Apple
      • Canon
      • Coca-Cola
      • General Motors
      • Microsoft
      • Nestlé
    • O to Z & other
      • Procter & Gamble (P&G)
      • Pepsi
      • Sony
      • Starbucks
      • Toyota
      • Unilever
      • Vinamilk
  • Economics of Firm
    • Theory of the Firm
    • Management Science
    • Microeconomics
  • Research Methodology
    • Management Research
    • Research Philosophy
    • Research Process
    • Qualitative Research
    • Quantitative Research
    • Statistical Software
    • Writing a thesis
    • Writing a paper
Chiến lược đại dương xanh
Blue Ocean Strategy: Review and Summary of main contents

The Blue ocean strategy was developed by W. Chan Kim and Renée Mauborgne in their research in 2005. By analyzing 150 business strategies during over 100 years in 30 different industrial sectors, Kim and Mauborgne (2005) propose that firms succeed not because of fighting with their rivals, but because they have created “blue ocean”

82 Comments

10
Sep
xây dựng chiến lược đại dương xanh
Analytical tools and principles of formulating and implementing blue ocean strategy

Kim and Mauborgne (2005) have developed three tools (Strategic Canvas, Four Forces Frame, Eliminate-Reduce-Raise-Create Grid) and six principles for formulating and implementing blue ocean strategy of the firm (Principle 1 - Reconstruct market boundaries; Principle 2 - Focus on the big picture, not the numbers; Principle 3 - Reach beyond existing demand; Principle 4 - Get the strategic sequence right; Principle 5 - Overcome key organizational hurdles; Principle 6 - Build execution into

77 Comments

10
Sep
Corporate Management
  • Corporate FinanceCorporate Finance
  • Management Information SystemManagement Information System
  • Retail ManagementRetail Management
  • Quality ManagementQuality Management
  • Enterprise Project ManagementEnterprise Project Management
  • Corporate accountingCorporate accounting
Most Read in 30 days

Methodology & Skills
  • Research MethodologyResearch Methodology
  • How to write a thesisHow to write a thesis
  • Create your professional WordPress website without codeCreate your professional WordPress website without code
  • Learn Programming Languages (JavaScript, Python, Java, PHP, C, C#, C++, HTML, CSS)Learn Programming Languages (JavaScript, Python, Java, PHP, C, C#, C++, HTML, CSS)
  • Qualitative Research (interview, case study, observation, action research …)Qualitative Research (interview, case study, observation, action research …)
Theories of the Firm
  • The Invisible hand of Adam SmithThe Invisible hand of Adam Smith
  • Philosophical Theories and ConceptPhilosophical Theories and Concept
  • List of Art movementsList of Art movements
  • Contingency TheoryContingency Theory
  • Theory of the Visible HandTheory of the Visible Hand
  • Great Thinkers and their Big IdeasGreat Thinkers and their Big Ideas

Connecting and sharing with us

... by your free and real actions.

commentTComment and discuss your ideas

Enthusiastic to comment and discuss the articles, videos on our website by sharing your knowledge and experiences.

Facebook Respect the copyright

Updating and sharing our articles and videos with sources from our channel.

youtube Subscribe and like our articles and videos

Supporting us mentally and with your free and real actions on our channel.

HKT Channel - Science Theories

About HKT CHANNEL
About HKT CONSULTANT

Website Structure

Scanning Environment
Strategy Formulation
Strategy Implementation
Strategy Evaluation and Control

HKT Consultant JSC.

      "Knowledge - Experience - Success"
- Email: Info@FirmStrategy.net
- Website:
FirmStrategy.net

  • Firm Strategy
    • Scanning Environment
      • External Environment Analysis
      • Internal Environment Analysis
    • Strategy Formulation
      • Corporate Strategy
      • Business Strategy
      • Functional Strategies
    • Strategy Implementation, Evaluation and Control
      • Strategy Implementation
      • Strategy Evaluation and Control
  • Case Study
    • A to N
      • Apple
      • Canon
      • Coca-Cola
      • General Motors
      • Microsoft
      • Nestlé
    • O to Z & other
      • Procter & Gamble (P&G)
      • Pepsi
      • Sony
      • Starbucks
      • Toyota
      • Unilever
      • Vinamilk
  • Economics of Firm
    • Theory of the Firm
    • Management Science
    • Microeconomics
  • Research Methodology
    • Management Research
    • Research Philosophy
    • Research Process
    • Qualitative Research
    • Quantitative Research
    • Statistical Software
    • Writing a thesis
    • Writing a paper
  • About us

Login

Lost your password?