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Marketing and Corporate Branding

Corporate Marketing refers to activities a company undertakes to promote the buying or selling of a product, service, or good. It is one of the primary components of business management and commerce. Marketers can direct their product to other businesses (B2B marketing) or directly to consumers (B2C marketing). Regardless of who is being marketed to,

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Corporate Management
  • Supply Chain and Supply Chain ManagementSupply Chain and Supply Chain Management
  • Management Information SystemManagement Information System
  • International BusinessInternational Business
  • Retail ManagementRetail Management
  • Quality ManagementQuality Management
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Methodology & Skills
  • Qualitative Research (interview, case study, observation, action research …)Qualitative Research (interview, case study, observation, action research …)
  • Learn Programming Languages (JavaScript, Python, Java, PHP, C, C#, C++, HTML, CSS)Learn Programming Languages (JavaScript, Python, Java, PHP, C, C#, C++, HTML, CSS)
  • Create your professional WordPress website without codeCreate your professional WordPress website without code
  • How to write a thesisHow to write a thesis
  • Quantitative research and Statistical software practices (SPSS, Stata, Amos, …)Quantitative research and Statistical software practices (SPSS, Stata, Amos, …)
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  • Risk Assessment for the Shale Gas industry in EuropeRisk Assessment for the Shale Gas industry in Europe
  • VRIN model or VRIO framework of Sustained Competitive Advantage of the FirmVRIN model or VRIO framework of Sustained Competitive Advantage of the Firm
Theories of the Firm
  • Evolutionary Theory of the FirmEvolutionary Theory of the Firm
  • Social Theories and ConceptsSocial Theories and Concepts
  • Theory of Organizational PowerTheory of Organizational Power
  • Great Thinkers and their Big IdeasGreat Thinkers and their Big Ideas
  • Property Rights TheoryProperty Rights Theory
  • Institutional TheoryInstitutional Theory
  • List of Theological Belief SystemsList of Theological Belief Systems
  • Philosophical Theories and ConceptPhilosophical Theories and Concept

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  • Firm Strategy
    • Scanning Environment
      • External Environment Analysis
      • Internal Environment Analysis
    • Strategy Formulation
      • Corporate Strategy
      • Business Strategy
      • Functional Strategies
    • Strategy Implementation, Evaluation and Control
      • Strategy Implementation
      • Strategy Evaluation and Control
  • Case Study
    • A to N
      • Apple
      • Canon
      • Coca-Cola
      • General Motors
      • Microsoft
      • Nestlé
    • O to Z & other
      • Procter & Gamble (P&G)
      • Pepsi
      • Sony
      • Starbucks
      • Toyota
      • Unilever
      • Vinamilk
  • Economics of Firm
    • Theory of the Firm
    • Management Science
    • Microeconomics
  • Research Methodology
    • Management Research
    • Research Philosophy
    • Research Process
    • Qualitative Research
    • Quantitative Research
    • Statistical Software
    • Writing a thesis
    • Writing a paper
  • About us

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