PEST Analysis of the firm’s external macro environment

In 1960s, researchers studied model and framework for analyzing the macro-environment in organizational strategy management. Aguilar (1967) studied the tools and techniques of macroeconomic analysis by introducing the ETPS analysis that focuses on Economic, Technological, Political, and Social environment. The last one was upgraded by Arnold Brown into STEP (Strategic Trend Evaluation Process) in terms

Risk Assessment for the Shale Gas industry in Europe

The success of shale gas in the US has prompted companies to examine the possibilities of replicating the shale gas production and market in Europe. But in doing so they face various difficulties including issues such as the different geology, the density of European population, the legal, fiscal and land-use particularities and the service industry

PEST Analysis of Microsoft in 2021

Microsoft Corporation is an American multinational technology corporation which produces computer software, consumer electronics, personal computers, and related services. Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975, to develop and sell BASIC interpreters for the Altair 8800. It rose to dominate the personal computer operating system market with MS-DOS in the