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Môi trường vĩ mô
PEST Analysis of the firm’s external macro environment

In 1960s, researchers studied model and framework for analyzing the macro-environment in organizational strategy management. Aguilar (1967) studied the tools and techniques of macroeconomic analysis by introducing the ETPS analysis that focuses on Economic, Technological, Political, and Social environment. The last one was upgraded by Arnold Brown into STEP (Strategic Trend Evaluation Process) in terms

861 Comments

09
Sep
Risk Assessment for the Shale Gas industry in Europe

The success of shale gas in the US has prompted companies to examine the possibilities of replicating the shale gas production and market in Europe. But in doing so they face various difficulties including issues such as the different geology, the density of European population, the legal, fiscal and land-use particularities and the service industry

12 Comments

16
Sep
PEST Analysis of Microsoft in 2021

Microsoft Corporation is an American multinational technology corporation which produces computer software, consumer electronics, personal computers, and related services. Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975, to develop and sell BASIC interpreters for the Altair 8800. It rose to dominate the personal computer operating system market with MS-DOS in the

74 Comments

19
Sep
Corporate Management
  • Office ManagementOffice Management
  • Corporate FinanceCorporate Finance
  • Logistics ManagementLogistics Management
  • E-commerce BusinessE-commerce Business
  • Marketing and Corporate BrandingMarketing and Corporate Branding
  • Management Information SystemManagement Information System

Methodology & Skills
  • How to write and publish a scientific paperHow to write and publish a scientific paper
  • How to write a thesisHow to write a thesis
  • Qualitative Research (interview, case study, observation, action research …)Qualitative Research (interview, case study, observation, action research …)
  • Quantitative research and Statistical software practices (SPSS, Stata, Amos, …)Quantitative research and Statistical software practices (SPSS, Stata, Amos, …)
  • Create your professional WordPress website without codeCreate your professional WordPress website without code
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  • VRIN model or VRIO framework of Sustained Competitive Advantage of the FirmVRIN model or VRIO framework of Sustained Competitive Advantage of the Firm
  • Ansoff Matrix: Overview, Business Strategies and Practical ExamplesAnsoff Matrix: Overview, Business Strategies and Practical Examples
  • The Resource-Based Process of Strategy FormulationThe Resource-Based Process of Strategy Formulation
Theories of the Firm
  • Decision TheoryDecision Theory
  • Hyper-competition theoryHyper-competition theory
  • Philosophical Theories and ConceptPhilosophical Theories and Concept
  • Theory of the FirmTheory of the Firm
  • Theory of Competitive AdvantageTheory of Competitive Advantage
  • Behavioral theory of the firmBehavioral theory of the firm
  • Great Thinkers and their Big IdeasGreat Thinkers and their Big Ideas
  • Social Theories and ConceptsSocial Theories and Concepts

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  • Firm Strategy
    • Scanning Environment
      • External Environment Analysis
      • Internal Environment Analysis
    • Strategy Formulation
      • Corporate Strategy
      • Business Strategy
      • Functional Strategies
    • Strategy Implementation, Evaluation and Control
      • Strategy Implementation
      • Strategy Evaluation and Control
  • Case Study
    • A to N
      • Apple
      • Canon
      • Coca-Cola
      • General Motors
      • Microsoft
      • Nestlé
    • O to Z & other
      • Procter & Gamble (P&G)
      • Pepsi
      • Sony
      • Starbucks
      • Toyota
      • Unilever
      • Vinamilk
  • Economics of Firm
    • Theory of the Firm
    • Management Science
    • Microeconomics
  • Research Methodology
    • Management Research
    • Research Philosophy
    • Research Process
    • Qualitative Research
    • Quantitative Research
    • Statistical Software
    • Writing a thesis
    • Writing a paper
  • About us

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