Chiến lược đa dạng hóa doanh nghiệp
What is diversification strategy? and Why does firm diversify?

Chiến lược đa dạng hóa sản phẩm/ thị trường là chiến lược cho phép doanh nghiệp gia nhập vào thị trường hoặc ngành mới hoặc chưa khai thác với các dòng sản phẩm – dịch vụ mới, bằng cách phát triển năng lực nội bộ hay thông qua mua bán sát nhập, dẫn đến những thay đổi trong cấu trúc, hệ thống quản trị và có thể hình thành quy trình quản lý khác trước đó (Ramanujan và Varadarajan 1989, trang 523- 551). Chiến lược này lần đầu được Ansoff (1957) đề cập và đưa vào là lựa chọn cuối

11 Comments

10
Sep
Related diversification or integration strategy of the firm

Related diversification or integration strategy is a strategy that goes beyond existing products and markets within current capabilities and value networks of the firm. Related diversification strategy includes 2 categories: Vertical integration includes backward integration and forward integration in the firm’s value chain. Backward integration implies the development of activities related to the firm’s inputs;

7 Comments

15
Jul
Unrelated diversification or conglomerate strategy of the firm

Unrelated diversification is a growth strategy, in which firm develops products and markets beyond its capabilities and its value systems. Habitually called the conglomerate strategy, this strategy does not involve neither economics of scale nor economics of scope. However, many costs can occur (e.g., executive management, office administration, relations and decision-making between headquarters and the

8 Comments

15
Jul
Diversification strategy of developing international markets

When deciding to go abroad by adopting international diversification, firm faces two main problems. The first one is the global – local dilemma concerning the standardization level of its products and services, that should be customized between countries in order to meet local market requirements. The second is the business scope, that is, firms should

9 Comments

15
Jul
Diversification and firm competence and performance

In general, scholars agree that core competence of the firm is the primary driver of its successful diversification. In the litterature, there are four different points of views on the impact of the diversification strategy, or the relationship between the degree of diversification and firm performance.

74 Comments

15
Jul