Ansoff matrix of Vinamilk – a Vietnamese milk company

Vinamilk has penetrated deeply into the existing markets by expanding the distribution system of existing products such as condensed milk, liquid milk, powdered milk and yogurt … in all provinces with 220 distributors and 125,000 points of sales. In addition, the company has exported its products to foreign markets such as Australia, Cambodia, the Philippines, the US, …

By applying the Ansoff matrix, we obtain in the case of Vinamilk the following matrix:

Vinamilk’s new product and service development strategy has aimed at new product lines, such as weight-loss milk powder, milk-flavored juice and pasteurized milk with various flavors such as strawberry, chocolate, sugar, rich in calcium, …

Vinamilk has developed the market by adding new products to the existing markets, such as soymilk, juice, bottled water, ice cream, … for diversifying customers and market segment.

Also, for developing existing markets and products, Vinamilk has expanded its business activities to look for its business development opportunities. Currently, Vinamilk has participated in real estate, securities investment, production and sales of plastic products and goods transportation by car, cargo handling …

134 thoughts on “Ansoff matrix of Vinamilk – a Vietnamese milk company

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